Easy Tips for Selling and Shopping on TikTok Shop

Here are the steps to sell and shop on TikTok Shop for those interested in doing business on this platform.

TikTok has become the most influential social media platform today. Just in early 2022, TikTok was downloaded over 176 million times with a total of 3.5 billion downloads, according to Sensor Tower. This achievement makes TikTok the most downloaded app globally since 2018.

The massive growth of the app has led TikTok to launch various innovative features, one of which is TikTok Shop. With TikTok Shop, you can promote or purchase specific products all within one app. TikTok Shop has been available in Indonesia since September 2021.

Curious about this new TikTok feature? Check out this complete article that discusses TikTok Shop and how to sell and shop on the app.

What is TikTok Shop?

TikTok Shop is a built-in feature of TikTok that adopts the concept of social commerce. This feature allows online shops to utilize social media content promotion functions while also serving as a marketplace.

The “Shop” feature already existed on other social media platforms like Instagram and Facebook. However, TikTok Shop offers several advantages over its predecessors. On TikTok Shop, you can utilize live chat features and video content promotions that have the potential to reach the For You Page (FYP).

As you know, entering the FYP is a dream for many TikTok creators. If your video enters this algorithm, your brand will gain significant exposure. Besides promoting products, users can also shop directly on TikTok Shop, just like in a marketplace.

Where is TikTok Shop located? You don’t need to worry about downloading another app or freeing up storage space. The TikTok Shop feature will appear on business accounts that use it. The TikTok Shop icon is centrally located between posts and likes.

As a seller, you can register through the official TikTok Shop Seller Center page. Afterward, you can download the TikTok Seller app to monitor your business performance, including finances to check administrative costs, incoming orders, and business analysis.

How to Sell and Become a Seller on TikTok Shop

The first step to start selling is to have a business account. Here’s how to open a seller account on TikTok Shop.

• Visit the TikTok Shop Seller Center official page.

• When you first visit the page or app, you’ll see options to “Sign up with TikTok account” or “Sign up with phone and email.” Choose one to register.

• Enter required personal information such as phone number and email for verification.
• A pop-up window will appear. Choose “Start selling” to begin selling products.

• The front page will appear as shown. Follow the two steps instructed to start selling products.

• Click “verify documents” and a page will appear as shown. Choose individual business type if you’re operating as a sole proprietor or corporate if representing a corporation. For individuals, prepare your ID/passport front and back. For corporations, prepare the original Business Identification Number (NIB) and photocopy. Fill in the details correctly as you can only enter data once.

• Enter your bank account number.

• TikTok will confirm the entered data beforehand. If so, you can use the registered business account to sell.

Tips for Selling on TikTok Shop

Create an Impressive Product Catalog

Optimize the TikTok Shop tab by creating a good product showcase. Use high-quality images or highlight your product’s unique features. Also, ensure to include comprehensive product information to assure buyers.

Create Engaging Content for Promotion

Another way is to create promotional content that builds brand awareness for your products. On TikTok, there are various content types you can use as promotional references.

You can use the FYP content formula to reach potential customers. Or create content related to the products you sell, either soft-selling or hard-selling. You can also watch promotional content from business competitors for reference.

This is the primary strategy for selling on TikTok Shop because TikTok primarily functions as a social media platform. The more popular your content becomes on TikTok, the more exposure your business will receive.

Collaborate with Influencers and TikTok Shop Affiliates

In addition to your own promotion efforts, you can leverage exposure from TikTok celebrities. Their highly engaging content can greatly benefit your business. You don’t have to worry about promotions failing since they already have their own audience.

Besides influencers, you can also utilize the TikTok Shop Affiliate service. While there is a commission fee deduction, you’ll have the opportunity to promote your account through others. The more buyers, the better, right?

Conclusion

These are the steps and tips for easily selling and shopping on TikTok Shop. Whether you’re starting as a seller or shopping for products, understanding these methods will help you navigate TikTok’s social commerce effectively.